Video: Let’s share our why-how-what

Video: “How Great Leaders Inspire Action” by Simon Sinek

A simple inversion of how we sell our brands can lead to much greater success.

So argues marketing consultant Simon Sinek in his 2009 TEDx Talk, “How Great Leaders Inspire Action.” He takes the basic elements of how we define our companies — what, how and why — and explains how they resonate with customers.

Using the Golden Circle, Sinek points out that starting with why defines a purpose: “People don’t buy what you do — they buy why you do it.”

I could tell you that I’m great at blogging and digital marketing, or I could share my why: I want to help companies communicate smarter and more efficiently.

Those brands that believe in smart and efficient communication will find me. Then I can show how I do it and what the results are.

Watch the video and try it out with your own marketing plans.

• • •

Want to work with a communicator focused on
your company’s goals? Contact me today …

•