Four business books to boost your 2016

Quickie reviews of four books I read (or re-read) recently …

“SPIN Selling,” by Neil Rackham. I’m always reading up on sales, an area where I look to improve all the time. I can’t recall how “SPIN Selling” landed on my reading list recently, but what caught my eye was the amount of research put into validating these methods. The author carefully dismantles the tried-and-true techniques of selling and offers an alternate approach of quickly solving problems for potential clients. Aff. links: Amazon | iTunes

“The Ernst and Young Business Plan Guide,” by Brian R. Ford, Jay M. Bornstein and Patrick T. Pruitt. How many times have I counseled people to write a business plan? I’ve offered them resources and classes in town, as well as several books including this one. I had been meaning to read it for years, but finally took it on this month. The authors are thorough in mapping out what entrepreneurs and veterans will need in writing an impressive and effective business plan. I didn’t need all the details on manufacturing and capitalization, but the rest has come in handy. Aff. links: Amazon | iTunes

“The 4-Hour Workweek,” by Timothy Ferriss. This book receives a regular shout out from me. I re-read it again recently, and plan on reading it once a year. It’s that good. Learn how to cut out the least productive habits and build a business requiring little maintenance. A couple of weeks ago, I bought a copy for a friend who was looking for focus in her life and her work. This was a necessary first step. Aff. links: Amazon | iTunes

“The Flinch,” by Julien Smith. More of a Kindle single than a full book, the author pens a long essay on taking chances. It’s a quick read, as more than half of the “book” is comprised of teaser excerpts from other books. Aff. link: Amazon

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